Distilleria Beccaris was established thanks to a sort of “game of chance”. In fact , in 1951 its founder Elio Beccaris decided to start its own firm but he did not know whether it had to be a distillery, a winery or a vinegar factory. So he made his new born son Carlo decide by putting three slips of paper with the three alternatives in a hat and letting him take one, the ultimate decision should be taken by his innocent and unaware hand and it proved to be the lucky one.